Riverside Co., owner of Alsana - aka Castlewood Treamtent Center, Names New CEO.

From a press release: The Riverside Company, which bought the company in December 2016 for an undisclosed price. The Riverside Company is focused on investments in growing businesses valued at up to $400 million.

Riverside said in a press release that it sees many avenues for growth for Castlewood.

“We will work to improve awareness of Castlewood’s services through outreach efforts, increasing capacity at existing facilities, and adding clinics both through acquisition and de novo efforts,” said Riverside Principal John McKernan.

Crute-Steiner said that in her new role, she is focused on building upon “the excellent clinical reputation of Castlewood, as well as promoting a culture of innovation, growth and accountability.”

The nearest term growth opportunity is a new residential facility in Birmingham, Alabama, that will bring the number of these facilities to three. Castlewood also offers partial hospitalization at three sites and three outpatient locations. It operates in California, Missouri and Alabama. Crute-Steiner says there is a need for just this type of mental health care company.

“I am fulfilled helping people in a very vulnerable part of their lives,” Crute-Steiner said. “On the business side, it is very fulfilling to lead a growing company in an emerging sector.”

Her style as a CEO can be described as “female,” she said. “While men and women fall on a spectrum of leadership behaviors and attributes, there are certainly those that are more characteristically female,” with women often being more attuned to communication, collaboration, empathy, mission building and relationships. Crute-Steiner believes that these characteristics yield a healthy company, both culturally and financially.

“I believe I cultivate” those traits, Crute-Steiner said.

She looks for staff that “have a mission orientation, are capable of taking on many tasks, have a strong work ethic, humility and are willing to learn when they make a mistake.”

Her career advice is, “Don’t underestimate what you are capable of.”

And as for being an executive running an enterprise filled with people at their neediest, Crute-Steiner cites a fitting example of what she feels is a top CEO quality. “Vulnerability.”

Time will tell if Jenny is successful at creating a totally new culture out of the heinous one that existed at Castlewood for nearly 20 years. But for the patient's sake, I truly hope she is successful! Using deception to hide your past, however, is business as usual for Castlewood Treatment Center. Best to remain highly skeptical at this time